Wednesday, December 12, 2012

Entrepreneurs and Hobbyists

At the back of the craft fair was a booth that had no trouble drawing attention to itself. A woman was standing at the front of the booth offering customers the opportunity to be screened for some kind of lower-back related ailment while a large projection screen behind her played what looked like an infomercial for her product on a constant loop. The fact that the woman was standing on her feet and engaging customers wasn’t the only strange thing about this booth; it was both visually and audibly stimulating.

There were two kinds of booths at the craft fair, the booths that were trying desperately to push a product, and the booths with an array of simple handmade crafts sprawled out on a table with no price tags. While these two kinds of booths can be easily differentiated, there is a slight grey area. There were several booths that sold small crafts as a means of advertising for their business. For example, metal and wood working stands would sell small toys and ornaments and then include their business card in hopes of being hired by a customer for a much more profitable project.

I would not say there is any kind of rivalry between these two groups of crafters. While the non-sales oriented crafters probably have no interest in the entrepreneurial booths, there is probably some kind of mutual respect for the creativity in salesmanship that bring together all members of the craft fair community. 

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